What We Do
Point59 exists to help you transform your overall brand experience.
Our services help you close the gap between brand intent and lived experience.
Experience Alignment Method™
Through our 3-step framework you will discover what’s true, distill what matters, and define clear, prioritized strategies and playbooks for improvement. You walk away with a decision-ready roadmap, creative brief, and measurement framework so your team or chosen partners can execute with clarity.
What we do: gather evidence and hear from the people who matter.
Methods: stakeholder interviews, competitive & category audit, analytics review, customer/guest interviews, frontline observation, and precedent research.
◆ DISCOVER
What we do: synthesize insights into prioritized opportunity areas and strategic principles.
Methods: insight workshops, synthesis sessions, opportunity scoring, alignment with business goals.
◆ DISTILL
What we do: translate priorities into a clear, implementation-ready strategic blueprint and measurement framework.
Methods: roadmap development, cross-functional alignment workshops, KPI definition.
◆ DEFINE
3 Signature Service Pillars
What (Service): Brand alignment audits, loyalty program reviews, cross-channel strategy assessments, post-interaction feedback analysis.
Focus (Action): Strengthen the overall relationship customers have with your brand across their entire journey.
Outcome (Impact): Deeper loyalty, higher retention, stronger lifetime value, and advocacy.
Customer Experience (CX)
What (Service): Website UX, digital touchpoints, service flows, journey mapping, feedback audits.
Focus (Action): Optimize how users navigate and engage with your digital products and platforms.
Outcome (Impact): Increased engagement and conversion, longer time on site, smoother interactions, and reduced friction.
User Experience (UX)
What (Service): On-site service audits, in-person touchpoint mapping, feedback collection.
Focus (Action): Enhance how guests experience your brand in physical spaces or live interactions.
Outcome (Impact): Improved satisfaction, memorable experiences, stronger referrals, and repeat visits.
Guest Experience (GX)
Additional Services
What (Service): Environmental audits, interior and architectural alignment, immersive experience design, senses assessment.
Focus (Action): Shape physical spaces to reflect and amplify your brand identity. Scents, sounds, art, and design.
Outcome (Impact): Cohesive, memorable environments that strengthen brand recognition, enhance guest perception, and elevate overall experience.
Spatial Experience (SX)
What (Service): Ideation workshops, new service design, pilot programs, experience prototyping.
Focus (Action): Develop and test innovative ways for your brand to engage customers, users, and guests.
Outcome (Impact): Differentiated offerings, stronger engagement, and new revenue or loyalty opportunities.
Experience Innovation Lab (EIL)
Benefits
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Access to top-tier expertise without the weight of a full-time hire. Our fractional model gives you the right specialists at the right time — focused on delivering measurable impact where it matters most.
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External perspective that cuts through internal noise, revealing patterns, gaps, and opportunities with clarity and discretion. Free from bias or agenda — giving you the confidence to make informed, strategic decisions.
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A balance of global expertise and personal attention, partnering with you to translate vision into impact. Every detail is managed with clarity and intention.