Resource Hub
This resource hub is designed to inspire how you think about, build, and lead brand experiences. Explore leading voices, perspectives, and bold ideas.
Hospitality + Dining
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October 1, 2025
Forbes delves into how restaurants are elevating the dining experience by integrating sensory menus, hidden entrances, and interactive elements, transforming meals into memorable events.
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"Redefining the Restaurant: Authenticity and Experience in 2025"
September 26, 2025
NielsenIQ explores how authenticity, storytelling, and sensory design are becoming pivotal in consumer dining choices, with 76% citing authenticity as a major factor.
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"Hotels Embrace the Shift Toward Cultural Experiences"
November 15, 2024
Skift highlights how hotels are increasingly embedding local culture into their guest experience — from art, food, and design to curated cultural programming — in order to deepen guest connection, differentiate from competition, and appeal to travelers seeking authenticity.
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"Next-gen hotel guests have checked in: The changing guest experience"
September, 2024
Deloitte examines how leading hotel groups are redesigning guest journeys around emotional connection and integrated digital touchpoints.
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"How the World's Best Hotels Deliver Exceptional Customer Experience"
March 18, 2024
McKinsey & Company highlights how top luxury hotels achieve excellence by fostering a culture of service and personalization, leading to memorable guest experiences.
Travel + Tourism
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“Visa Research Highlights Shift Toward Personalized Travel Experiences”
August 7, 2025
Visa's research indicates that affluent travelers are increasingly seeking personalized, off-the-beaten-path experiences, prompting travel businesses to rethink their strategies.
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"Outdoor Travel Enthusiasts: Where Adventure Meets Comfort"
Report - 2025 Consumer Insights & Opportunities
Watauga Group analyzes how hospitality brands are catering to outdoor travelers by balancing adventure with comfort, creating unique brand experiences in the process.
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"Through Passengers' Eyes Delivering the “Right” Airline Customer Experience"
Analysis - 2025
Deloitte examines how airlines are improving the passenger experience through varied seating choices, chef-designed meals, and other innovations, while also addressing areas for further enhancement.
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"7 Airline Predictions for 2025: What's Next for Customer Experience?”
December 18, 2024
Hubtype outlines seven bold predictions for airline customer experience in 2025, including advancements in AI, sustainability, and seamless communication.
Luxury + Lifestyle
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"From Luxury Logos to Lifestyle Properties: The Rise of Branded Living"
July 22, 2025
Forbes examines how luxury auto, fashion, and hospitality brands are embedding their essence into residential design, amenities, and services to create immersive living experiences.
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"Why the Luxury Experience Needs an AI Moment"
June 12, 2025
BCG explores how AI is reshaping luxury, emphasizing personalization and predictive service that strengthen emotional connection. The piece highlights how digital intelligence can enhance brand distinction without compromising exclusivity.
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“Private Label & Brand Growth – NIQ Global Outlook 2025”
March 27, 2025
NielsenIQ analyzes evolving consumer expectations as private labels adopt premium cues once reserved for luxury brands. The report reveals how experience and perception now drive value beyond price.
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"Luxury Brands Invest In Experiential Flagship Stores"
April 27, 2023
Jing Ling discusses how luxury brands are moving beyond traditional malls by creating independent flagship stores that offer branded experiential retail to stand out in saturated markets.
Retail + CPG
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"AI And Retail Design: The Future Of In-Person Brand Experiences"
August 5, 2025
Forbes explores how AI is revolutionizing in-person retail experiences, enabling brands to create more personalized and immersive environments that build customer loyalty.
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"How Retailers Are Approaching Customer Experience in 2025"
January 20, 2025
Retail Dive explores how retailers are leveraging customer data and personalization strategies to enhance customer experiences and build loyalty in an increasingly competitive market.
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"The Psychology Of Retail: How Store Layout Impacts Sales"
January 3, 2025
Forbes discusses how personalization is reshaping the Consumer Packaged Goods (CPG) industry, highlighting the shift from mass production to tailored products that meet individual consumer preferences, despite challenges like increased production costs and supply chain complexities.
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"How Personalization Is Transforming Consumer Packaged Goods"
October 10, 2024
Forbes discusses how personalization is reshaping the Consumer Packaged Goods (CPG) industry, highlighting the shift from mass production to tailored products that meet individual consumer preferences, despite challenges like increased production costs and supply chain complexities.
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"Tips For Creating a Better Brand Experience For Your Customers"
May 21, 2024
Curion (consumer insights) offers practical advice on crafting memorable brand experiences that captivate consumers through immersive, multi-sensory moments.
Sports + Wellness
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“The Future of Sports Marketing Is Experiential”
April, 2025
George P. Johnson Experience Marketing discusses how sports marketing is evolving towards creating meaningful, immersive experiences that resonate with fans' values, moving beyond traditional advertising.
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"Leveraging Physical Wellness Experiences to Drive Brand Loyalty"
October 30, 2024
Ogilvy One's paper explores how top brands are redefining loyalty by creating personalized and emotionally engaging experiences that foster deeper connections with their audiences. The article provides insights into designing meaningful loyalty programs that go beyond transactional relationships.
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"Customer Experience (CX) Design in Sports and Recreation"
August 7, 2024
Renascence discusses the role of CX design in enhancing customer satisfaction and loyalty in sports and recreation by addressing pain points and providing personalized services.
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"The Future 100: 2025 - Sports, Experiential & Entertainment Trends"
Insight - 2025
VML highlights key trends shaping the future of sports, experiential, and entertainment marketing in 2025 and beyond, emphasizing the importance of creating immersive, engaging, and personalized experiences that resonate with consumers on a deeper level.
Media + Entertainment
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“Immersive Marketing 2025: The Future of Storytelling”
August 24, 2025
Boston Institute of Analytics discusses how immersive marketing in 2025 transforms brand storytelling, emphasizing the convergence of story, technology, and emotion. Th highlights the importance of creating personal, shareable, and sensory experiences to generate loyalty and lasting bonds with audiences.
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"How Retailers Are Approaching Customer Experience in 2025"
June 3, 2025
AP News discusses how artists like Bono, Metallica, and Alicia Keys are leveraging immersive technology to deliver engaging performances, utilizing devices such as Apple Vision Pro and Meta Quest 3, along with high-tech venues like Sphere in Las Vegas and Cosm in California.
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"2025 State of Customer Experience — Media & Entertainment in an AI-Driven World"
Report - 2025
Forbes discusses how personalization is reshaping the Consumer Packaged Goods (CPG) industry, highlighting the shift from mass production to tailored products that meet individual consumer preferences, despite challenges like increased production costs and supply chain complexities.
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"The 2025 Immersive Entertainment & Culture Industry Report"
Report - 2025
Gensler delves into how storytelling, space, and spectacle are evolving in the entertainment industry. This extensive evaluation of the state of immersive experiences, provides insights into the growing demand for interactive and immersive content that resonates with audiences.
