How We Serve

Point59 makes it easier for your brand to
deliver better experiences.

Framework Foundation → Core Modules → Targeted Add-Ons

The 59° Framework™
(The Foundation)

Every partnership begins with the 59° Framework. This is where we assess, align, and shape a cohesive brand and experience strategy that unlocks clarity and momentum. Whether your goals are to evolve, expand, or optimize — this foundation sets the stage for everything that follows.

⦿ Foundation

What we do: Uncover the current state of your brand, product, service, and experience through audits, research, stakeholder interviews, and observation.

Impact: You gain a clear, objective view of where you are today — a baseline of your brand and experience reality that reveals strengths, blind spots, and points of friction.

⦿ Insights

What we do: Synthesize the data into meaningful narratives, revealing patterns, implications, and strategic tensions.

Impact: You walk away with a clear understanding of why things are the way they are — uncovering root causes, opportunities, and leverage points that shape what to do next.

⦿ Roadmap

What we do: Translate priorities into a clear, implementation-ready strategic blueprint and measurement framework.

Impact: You receive a clear, actionable plan to align teams, execute change, and drive improvements across every touchpoint.

Start with the 59° Framework

Core Engagement Models
(After the 59° Framework)

Fractional Leadership

Retainer-based
Ongoing strategic partnership to sustain and evolve brand and experience over time.
Ideal for: Brands seeking part-time or interim strategic leadership / continued momentum, strategic guidance, and strategic clarity post-framework.
What’s included:
- Partner-level support (weekly or bi-weekly cadence)
- Guidance across brand and experience initiatives
- Integration with internal or agency teams
- Proactive opportunity identification and prioritization
Outcome: Strategic continuity and high-level leadership without expanding headcount.
Strategic Projects

Project-based
Focused initiatives that distill insight into strategic clarity, shaping direction and experience.
Ideal for: Brands ready to define strategic priorities — aligning teams, developing frameworks, and clarifying a clear path forward.
What’s included:
- Stakeholder alignment
- Strategic and creative planning
- Experience and engagement frameworks
- Directional roadmaps and guiding principles
Outcome: A clear, aligned path that equips teams with the insight to drive next steps confidently.
Labs

Sprint-based
Collaborative sprints to shape, prototype, and pressure-test ideas before committing to larger investment.
Ideal for: Brands exploring new concepts, experiences, or strategies that need clarity and a plan of action.
What’s included:
- Strategic workshops and ideation sessions
- Concept mapping, experience prototyping, or scenario planning
- Cross-functional alignment and prioritization
- Suggested pathways to next-phase execution
Outcome: Actionable blueprint that transforms early-stage ideas into ready-to-execute strategies.