How We Serve

Point59 makes it easier for your brand to
deliver better experiences.

Framework Foundation → Core Modules → Targeted Add-Ons

The 59° Framework™
(The Foundation)

Every partnership begins with the 59° Framework. This is where we assess, align, and shape a cohesive brand and experience strategy that unlocks clarity and momentum. Whether your goals are to evolve, expand, or optimize — this foundation sets the stage for everything that follows.

⦿ Foundation

What we do: Uncover the current state of your brand, product, service, and experience through audits, research, stakeholder interviews, and observation.

Impact: You gain a clear, objective view of where you are today — a baseline of your brand and experience reality that reveals strengths, blind spots, and points of friction.

⦿ Insights

What we do: Synthesize the data into meaningful narratives, revealing patterns, implications, and strategic tensions.

Impact: You walk away with a clear understanding of why things are the way they are — uncovering root causes, opportunities, and leverage points that shape what to do next.

⦿ Roadmap

What we do: Translate priorities into a clear, implementation-ready strategic blueprint and measurement framework.

Impact: You receive a clear, actionable plan to align teams, execute change, and drive improvements across every touchpoint.

Start with the 59° Framework

Core Engagement Models
(After the 59° Framework)

  • Fractional Leadership

    Retainer-based

    Ongoing strategic partnership to sustain and evolve brand and experience over time.

    Ideal for: Brands seeking part-time or interim strategic leadership / continued momentum, strategic guidance, and strategic clarity post-framework.

    What’s included:
    - Partner-level support (weekly or bi-weekly cadence)
    - Guidance across brand and experience initiatives
    - Integration with internal or agency teams
    - Proactive opportunity identification and prioritization

    Outcome: Strategic continuity and high-level leadership without expanding headcount.

  • Strategic Projects

    Project-based

    Focused initiatives that translate strategy into tangible launches, experiences, or organizational shifts.

    Ideal for: Brands ready to operationalize strategy — aligning teams, building roadmaps, and moving from vision to execution.

    What’s included:
    - Focused discovery and stakeholder alignment
    - Strategic and creative synthesis
    - Experience and engagement design
    - Activation plans, roadmaps, and implementation support

    Outcome: A clear, aligned path that bridges strategy and execution — ready to launch, scale, or transform.

  • Labs

    Sprint-based

    Collaborative sprints to shape, prototype, and pressure-test ideas before committing to larger investment.

    Ideal for: Brands exploring new concepts, experiences, or strategies that need clarity and a plan of action.

    What’s included:
    - Strategic workshops and ideation sessions
    - Concept mapping, experience prototyping, or scenario planning
    - Cross-functional alignment and prioritization
    - Suggested pathways to next-phase execution

    Outcome: Actionable blueprint that transforms early-stage ideas into ready-to-execute strategies.

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Targeted Add-Ons (Optional)

Brand—Experience Audits

Audit-based

Evaluate specific touchpoints, journeys, or campaigns to identify strengths, gaps, and opportunities.

Ideal for: Brands that want a focused, actionable assessment without a full-scale engagement.

What’s included:

  • Review of customer, member, or partner touchpoints

  • Analysis of brand and experience alignment

  • Recommendations for improvement or next steps

Outcome: Clear, actionable insights that guide decisions and prioritize what matters most.

Spatial & Experience Assessments

Assessment-based

Review physical spaces — stores, restaurants, offices, event spaces, etc — to understand atmospheric effects on visitor perception and experience.

Ideal for: Organizations looking to optimize spaces to reflect the brand and improve experiences.

What’s included:

  • Observation and evaluation of environments

  • Identification of friction points or enhancement opportunities

  • Recommendations for design, layout, or experience improvements

Outcome: Optimized spaces that align with your brand, enhance experiences, and drive impact.

Workshops & Alignment Sessions

Workshop-based

Short, structured sessions designed to align teams, solve discrete challenges, or co-create next steps.

Best for: Teams that need focused collaboration to achieve alignment or define priority actions.

What’s included:

  • Facilitated workshops for leadership, cross-functional teams, or stakeholders

  • Problem-solving and decision-making sessions

  • Actionable outputs and next-step alignment

Outcome: Teams aligned around priorities, decisions clarified, and next steps ready for action.

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