FAQs

Clarity is key. These answers cover some of the essentials, but the most meaningful insights emerge once we explore your brand’s needs together.

  • Although we don't disclose our client list, we work with companies in hospitality, food and beverage, retail, tech, lifestyle, sports, real estate, non-profit, finance, and more. We find that in every industry there are opportunities for brands to more effectively connect with their target audiences.

    Our approach is tailored to elevate how your brand is felt, not just seen — especially in sectors where the experience is as important as the product or service itself.

  • Absolutely. Point59 supports brands operating across geographies. Our founder is a global brand strategist with deep experience helping organizations expand their presence beyond a single location — always with cultural sensitivity and strategic precision.

    To help us plan appropriately, we ask that you include any relevant cities, countries, and ideal timeframes when submitting your contact form — this allows us to consider logistics, staffing, and timelines from the outset.

  • To preserve the authenticity and integrity of our evaluations, anonymous immersive engagements are conducted discreetly and without prior notice to staff. We do not disclose evaluator identities, dates, or times in advance, ensuring unbiased, real-time/real-world insights.

    While in some cases, we may collaborate with clients to determine a general timeframe, we ask that no internal parties be informed of an evaluation unless explicitly agreed upon. Details of the experience will only be shared if critical to the outcome or improvement process.

    This approach allows us to capture an unfiltered view of the guest experience — exactly as your audience would encounter it.

  • Each client engagement is intentionally tailored to meet distinct goals and needs. While we follow a consistent framework for capturing data and insights, your deliverables will be customized based on the scope and focus of your engagement.

    Whether you're evaluating a single local experience or assessing brand performance across multiple markets and timeframes, we’ll collaborate closely during the alignment phase to define expectations, outline deliverables, and ensure the output is actionable and aligned with your growth objectives.

  • Yes — we’re happy to audit a single experience if that’s your immediate need. That said, the greatest value often comes through ongoing engagement, where we can observe and evaluate your brand’s footprint over time. Consistency isn’t measured in a single moment. We’ll work with you to determine the right cadence based on your goals and the complexity of your touchpoints.

  • To capture a clear picture of where your brand stands today—and the essence you want your audience to experience—we begin with discovery. The depth of this process depends on the scope of the engagement, but the objective remains the same: to gain the clarity required to deliver work that is insightful, intentional, and strategically sound.