What We Do

At Point59, our clients gain clarity, alignment, and actionable insight that drives growth and strengthens connections with their audiences. By blending strategic rigor with consumer-driven intelligence, we help brands turn bold ideas into measurable impact and experiences that resonate.

Capability Pillars

  • Strategic Leadership

    We partner with leadership teams to shape direction, make bold decisions, and align purpose with action.

    * Establish experience-led growth agendas and strategic roadmaps
    * Define principles that guide product, service, and design
    * Provide executive advisory and cross-functional alignment for initiatives
    * Advise on initiatives that anchor brand promise
    * Frame initiatives to maximize impact and outcomes

  • Consumer Data + Insights

    We turn complexity into clarity, research and data into actionable insights that inform brand and experience strategy.

    * Audience diagnostics: motivations, expectations, preference clusters
    * Trend and competitive analysis to expose unmet experience gaps
    * Journey & touchpoint gap measurement (reality vs. promise)
    * Translate data into brand + experience recommendations
    * Prioritize opportunities by impact, viability, and brand fit

  • Digital Customer Engagement

    We help design ways to engage people digitally, to bring brands to life and drive meaningful interactions.

    * Digital experience mapping & end-to-end journey flows
    * Align product launches and marketing campaigns with brand strategy
    * Messaging and content flows that reinforce brand narrative
    * Campaign orchestration
    * Feedback loops & optimization engagement for consistent brand experience.

  • Marketing + Experience

    We help design moments and narratives that resonate across touchpoints, and define a brand’s presence and experience.

    * Brand narrative & content strategy
    * Integrated campaign planning aimed for engagement goals
    * Creative direction for signature moments & memorable experiences
    * Experience design & signature brand moments
    * Story-led engagement

  • Talent + Organizational Change

    We help organizations evolve from the inside, so the people behind the brand are aligned, empowered, and capable of delivering on the brand promise.

    * Organizational structure & capability mapping
    * Leadership alignment & development
    * Change management & communications strategy
    * Culture-building & team enablement
    * Transformation readiness & adoption

  • Transformation

    We guide organizations through pivotal experience evolutions — to reimagine, reposition, or reinvent.

    * Reimagine brand and customer experiences to meet changing market needs
    * Innovation & experience-led growth strategy
    * Launch & expansion paths
    * Strategic initiative design & execution
    * Continuous improvement & optimization

Explore Services

Benefits / Value Being Delivered

  • Access to top-tier expertise without the weight of a full-time hire. Our fractional model gives you the right specialists at the right time — focused on delivering measurable impact where it matters most.

  • External perspective that cuts through internal noise, revealing patterns, gaps, and opportunities with clarity and discretion. Free from bias or agenda — giving you the confidence to make informed, strategic decisions.

  • A balance of global expertise and personal attention, partnering with you to translate vision into impact. Every detail is managed with clarity and intention.