The Founder

L. Scott is a global brand strategist who helps organizations refine how they are defined, perceived, and experienced. From managing Accenture consulting engagements abroad to shaping content for media conglomerates, directing global strategy at Nielsen and NielsenIQ, and driving go-to-market for Similarweb, she has advised Fortune 500 account leaders, high-growth innovators, mission-driven boards, and prominent individuals. Holding a Bachelor’s and MBA, while certified in why evolve customer transformation, product marketing, and content strategy—also trained in space planning—blends analytical rigor with creative intuition, bringing expertise in strategy, experience design, and storytelling across cultures, industries, and markets.

The Team

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With over 40 years of combined experience across consulting, finance, marketing, partnerships, and technology, our advisors, creative calibrators, and experience architects offer a discerning eye and trusted expertise to every engagement. They guide brands with perspective, precision, and proven impact, noticing what others miss and refining the signals a brand sends—and the ones it doesn't realize it's sending.