LAUREN SCOTT
Gap Navigator. Strategist. Advisor.
She finds the gap and closes it,
before it costs you
HER STYLE
She asks the questions others don't, applies logic others overlook, and sees details most miss. Lauren connects the dots and applies data to understand what's actually going on when facing challenges and opportunities.
She can navigate and guide, and decision makers follow her because they trust her read.
Her PERSPECTIVE
Most people and teams don't have a strategy problem, they have a plan they mistook for a strategy.
Plans can look right on paper. It's the real constraints, timelines, people, resources, and capabilities that reveal whether it actually works.
ORIGIN STORY
Lauren is a strategist by trade, and an unconventional one. Her adaptability and perspective have taken her across the globe, leading strategy for global brands while also helping leaders create and implement improved systems and processes for themselves and their teams.
Her trajectory was not linear, but deliberate and strategic, each move leveraged for the next. A business school background landed her in management consulting, and that client and project management foundation pivoted her into production management. She advanced her storytelling skills by transitioning from operations to creative as a television producer. That shift, paired with her consulting foundation, became the catalyst for her move into strategy. Data became her medium. Storytelling became her edge. What made her willing to take each step was simpler: trusting her own ability to connect dots and navigate the unknown.
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A strategist and consultant by trade, with an unconventional trajectory, her adaptability and perspective make her unique and sought after.
Lauren's career started in management consulting, landing a competitive position with Accenture (ACN) after completing business school. The firm relocated her to London, by request, where she worked directly with clients and ACN partners while managing testing teams of up to 12. Valued for her [ability to bridge technical and client priorities], she was the connective tissue, managing relationships and communication effectively across cultures and functions, and helping drive team performance, morale, and productivity. She leveraged those project and client management skills and shifted into media as a commercial production supervisor, managing vendor and production teams of 8-15 to deliver campaigns for Fortune 500 clients, before moving into story producing, which led to her filming globally for major TV networks and platforms across six countries.
With a rare opportunity to merge consulting and storytelling, she returned to corporate to lead NielsenIQ's (NIQ, formerly Nielsen Connect) global brand strategy and transformation, contributing to $750M in renewals and new business across the top 10 global accounts. She brought fresh thinking the company hadn't seen before, designing NIQ's first tech platform simulation to win a competitive RFP and ushering in new supply chain positioning for the retail portfolio.
Her reputation for delivering enterprise-level results caught the attention of Similarweb, and she stepped into Director of Product Marketing for its Digital Research Intelligence line, owning GTM strategy and delivering $215K in savings by aligning tech, people, and resources.
Since then, her strategy work has expanded into nonprofits, fintech, real estate and space design, and brand development.
Each move built on the one before. All deliberate, all strategic.