At Point59, our fractional services help you refine your brand with clarity, cohesion, and purpose — shaping a more connected and memorable brand experience. Our goal is to bring better alignment between your brand identity and brand perception, closing the gap between intention and impact.

The Work

Brand Strategy Refinement

Sharpening the foundational elements of your brand.

  • Messaging, Positioning & Value Proposition

  • Audience Personas

  • Marketing Strategy Guidance

  • Personal Brand Development & Communications Refinement

  • Partnership Strategy

Customer Experience Refinement

Optimizing key touchpoints and environments.

  • Customer Journey Mapping

  • Space/Flow Optimization

  • Digital Wireframing

Evaluating experiences to uncover insights and opportunities

Immersive Assessments

  • Guest Experiences (Hospitality, Travel, Dining, Spa, Retail)

  • Activations/Events

  • Residences

Space + Sensory Design

Curating environments that engage the senses

  • Scent Curation

  • Sound Curation

  • Art Curation

  • Space Planning